RIP Day & Date

The dream of simultaneous theatrical and Video On Demand for major titles took a hit this week with Sony’s accidental experiment with The Interview.

Torrent Freak figures that three quarters of a million illegal downloads of the film have taken place, and I’ve seen even bigger numbers bandied about on Twitter.

That pretty much punctures the “make it easy to access and the pirates will go away” argument. Hell, it drags it out back and shoots it in the knee and lets it scream for a while before finally putting it out of its misery.

Not that I’m surprised. I never bought that argument.